Engaged Futures



Nat Hunter 13-02-2020

Thursdays 18.00 Lecture Theatre A


Today, the products we buy usually travel thousands of miles before we can enjoy them. They are assembled in super-sized factories out of materials that often have to travel long distances before reaching the factory. These factories turn out mass-produced, highly standardised products, which leaves no room for individual customer needs or and the use of local resources.

What if we could change this system? Reduce the ecological footprint of products, democratise the access to quality design and expand the market for designers, makers and manufacturers?

Distributed Design is a new approach to design which utilises global connectivity to move data, instead of product. The approach rethinks how goods are produced, from what materials and enhances the customer’s relationship with their products. The designer’s role is evolving and adapting to a new digitised world and a new market is emerging.



Nat Hunter is a designer, educator and coach. She ran a highly successful award winning digital agency, Airside, for 14 years, working on diverse projects; from the redesign of Virgin Atlantic’s in-flight entertainment system to the world’s largest farmer to farmer digital network, WeFarm.

As Director of Design at the RSA, she co-founded The Great Recovery, a framework enabling product and system redesign for a circular economy. She has been involved in the Maker Movement since 2013 when she led the RSA founding partnership with FabLab London. As Strategic Director of Machines Room, she launched the COHORT pre-incubator for businesses with social and environmental impact, and became a founding member of Fab City Europe. 

Nat is a systems thinker, and brings her business experience, design skills and coaching practice together in order to create and support change. She is interested in how regenerative culture and behaviour within organisations can positively impact people, society and the planet.